macros 1.1: future proofing and cleanup
This PR
- uses the macro namespace for custom derives (instead of a dedicated custom derive namespace),
- relaxes the shadowing rules for `#[macro_use]`-imported custom derives to match the shadowing rules for ordinary `#[macro_use]`-imported macros, and
- treats custom derive `extern crate`s like empty modules so that we can eventually allow, for example, `extern crate serde_derive; use serde_derive::Serialize;` backwards compatibly.
r? @alexcrichton